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Passionate About Inspiring Women

Edna Ferman 

"A Master Life Coach, Speaker, Author of the book 'Strong Women Finish Rich" 

and Separation Expert, helping women navigating the choppy waters of estrangement.

An unexpected beginning…

I have started my career as a co-owner of an importing and distributing car

parts company. After over 20 years in that business, I have changed direction

and became a coach. An Accredited Life Coach by the ICF (International

Coaching Federation).


Another unexpected beginning...

As an Author, I wrote and illustrated few eBooks. On the day Covid was declared, my book “Strong Women Finish Rich” was ready for printing.

It was published in the middle of the pandemic with the subtitle of: A powerful plan to live an extraordinary life.


As a Life Coach I’ve had the privilege of helping countless women, both in

Australia and around the world, to unlock their potential and reach their goals.

My work isn’t just a profession – it’s a passion. It’s about more than just ticking boxes – it’s about transformation.


My journey to where I am today wasn’t without its challenges. I arrived in

Australia with my husband and baby, with limited English, limited funds and

no support system but I didn’t let that stop me. 

Along side my husband, I co-built and co-managed an importing and distributing car parts business that flourished into a multi-million dollar enterprise.

That’s the kind of grit and determination I bring to my work as a coach.


My experiences have shaped my approach to coaching. I’ve weathered the

storm of divorce I’ve navigated the challenges of maintaining strong family relationships throughout and emerged stronger. My husband and I parted on good terms, determined not to squander our hard earned money on lawyers

and to maintain a positive relationship for our children. 

I managed to keep a good relationship with my ex-husband and maintain

strong family ties to this day, a testament to my belief in the power of communication, understanding nurturing relationships and personal resilience. I’ve learned that resilience isn’t just about bouncing back, but about moving forward with grace and determination. Not long after the separation I found

new love, and have been with my partner for over 20 years now.


I truly believe that a breakup isn't always a negative thing - the universe has

a way of showing us different opportunities. 

Following my divorce, I started to paint, something I'd wanted to do for a long time. I became the president of my community’s club and found new love.

All these experiences have shaped me into the coach I am today, equipped

with real-world knowledge, practical skills, and an unwavering dedication to helping women thrive. 


As a property investor, I've learned the ropes of financial independence and wealth creation. It's an exciting, dynamic field that requires strategic thinking

and a growth mindset - skills I bring to my coaching practice. 


Fitness is a big part of my life, and I'm out there pounding the pavement every

day. It's a metaphor for my approach to life - always moving, always progressing.


 My artistic side shines through in my large abstract paintings, where my

paintings have been displayed in various exhibitions including the
Clio Art Fair in New York, a hobby that allows me to explore and express my creativity.
Baking and cake decoration are my way of adding a sprinkle of sweetness and joy to life, just like I strive to do for the women I work with. 

These creative outlets allow me to express myself and provide a balance to my professional pursuits. They're a reminder that personal growth isn't a one-size-fits-all journey, but a unique, multifaceted experience.


I'm living proof that it's possible to navigate life's challenges and come out stronger on the other side. My mission is to empower women to do the same, to live with confidence and achieve their dreams. I believe in the magic that happens when women believe in themselves."


"My Passion is to Empower and Inspire women to live life with
Confidence, Passion and Courage,
to dream BIG and Shine!"

                                                                                        Edna Ferman


 Inspiring Women to be Extraordinary and  Shine!

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